Pécsinger Borlemente VOL. 7

Borlemente is more than just an event; it is a cultural mission hosted annually at the Pécsinger Vineyard. This year marked the fourth occasion we organized this full-evening experience, where music, performances, and vibrant, spectacular decorations attracted over 1000 guests for a night of entertainment.

In organizing the event, we focused not only on ensuring that every element perfectly reflected the values of the Pécsinger brand but also on presenting a cohesive image: from the organization, program planning, and communication, to envisioning the product portfolio and labels of Pécsinger wines.

Previous events centered around daytime and sunset, with programs organized around these times of day. Over the years, however, we noticed that visitors enjoyed staying into the evening, opening new opportunities for us: we “illuminated the night” with a 7-meter-tall, glowing champagne bottle.

Besides entertainment, the Pécsinger Vineyard provides a venue for showcasing the latest vintage of the local community wine brand, PH-érték, presented by the participating wineries. The brand of PH-érték and its presentation in both online and offline spaces are also our accomplishments.